About

How it started

Hey there! I’m Maggie—the creative mind behind Conch District & The Boat Shirt Company, where adventure meets design. I’ve always loved the idea of turning memories into something tangible— something you can take with you long after the adventure ends.

It all started with a simple idea: what if your favorite trips, your boat, or your love for the ocean could be more than just a memory? What if you could wear them? I wanted to create something beyond the typical souvenir—something personal, stylish, and designed to last. That idea grew into a full collection of adventure apparel, conservation-focused designs, and custom boat shirts.

2 BRANDS - One seamless shopping experience

This journey began with Conch District, creating stylish, sustainable UPF50+ adventure apparel. Its success inspired The Boat Shirt Company, offering custom shirts for boat owners. Here, you can seamlessly explore and shop across both brands in one place.

Shield Your Skin, Spare the Reef

Reef-Friendly by Design

Our UPF50+ shirts provide reliable, reef-friendly sun protection without the harmful chemicals found in traditional sunscreens—chemicals that wash off and harm fragile coral ecosystems.

Select styles are crafted from recycled plastic bottles, turning ocean-bound waste into high-performance, eco-conscious apparel. Every piece is designed for adventure, built for comfort, and made to protect what you love.

We believe protecting the ocean should feel good—and look even better.